empower businesses who trade internationally. Expert speakers delivered interesting presentations, practical tips and examples of best practice on a whole range of aspects relating to international communication.

The masterclass was supported by East Midlands Development Agency (emda) and run in partnership with East Midlands Regional Language Network.

Presentations are available to download below as well as the event flyer.

Programme

09:30 - 10:00 - Registration and refreshments

10:00 - 10:15 - Welcome and introduction
Chair - Helen Finch, ITV news reporter and journalist

10:15 - 11:15 - International Communications case studies by the East Midlands International Business Communication Awards (EMIBCA) 2006 award winners

• Communicating effectively with customers throughout Europe (595kb Powerpoint), Sally Edwick, Lucy Locket
• ILS and Empower Training (580kb Acrobat pdf)
• University of Nottingham - Helen Foster - (468kb Acrobat pdf)

11:15 - 11:55 - Cross-cultural awareness

• How to win new overseas customers - Barry Tomalin (115kb Acrobat pdf)

11:55 - 12:05 - Coffee break

12:05 - 13:00 - Masterclasses (delegates to choose two of the following)

• Getting the best out of translation and interpreting services (202kb, Powerpoint file). - Dr Kevin Lin, KL Communications
• International website marketing (271kb, Powerpoint file) - Greig Holbrook, Oban Multilingual
• Effective marketing strategies - Hilary Charman, Export Communications Consultant

13:00 - 13:30 - LUNCH

13:30 - 14:20 - Masterclasses (repeated, as above)

14:20 - 15:00 - Language tasters (delegates to choose one of the following)

• Mandarin
• Arabic
• Spanish

Chair Profile - Helen Finch, ITV Reporter

Helen Finch is ITV Central Tonight's Consumer Correspondent - fighting the viewers' corner on issues from internet scams to rogue traders. She's also been sent on assignments to China, France and Lapland. Before joining Central News, Helen was a roving reporter for the British Forces Broadcasting Service, filing reports from locations including Afghanistan , Macedonia, Oman and the Caribbean!

For further information

Places on the International Communications Masterclass 2007 were £25 or free for emita members.  Lunch is provided.

Download the International Communication Masterclass 07 flyer.