Overseas trade is at the heart of the new government’s plan for economic recovery. Our International Communications Masterclass will give you the tools to understand and deal with your overseas customers more effectively so improving your bottom line results.

Sponsored by UKTI, this full day event will feature expert speakers, informative workshops, an interactive session on culture and negotiation, a case study from a local business who has considerable expertise in overseas communications, language tasters plus networking opportunities.

In addition language service providers, including international website consultants, translators, interpreters and language trainers, will be on hand in the exhibition area to advise you on all your language needs.

Don’t miss this opportunity to learn how to operate more confidently in your target markets and book a place today!

Outline Programme:

09h00             Registration and Exhibition

09h30             Welcome and Introduction

09h40             Case Study - Regional SME

10h05             Getting your message across effectively in a foreign Language 

                        Ros Schwartz - Ros Schwartz Translations

10h30             Tea / Coffee and Exhibition

11h00             Interactive Cultural Session - Assumptions and Pitfalls

                        Rob Williams - International House

12h00             Workshop Session One

Prepare to Succeed – What you must do before making your

overseas business trip

Mike Stokes - Exportential Ltd

13h00             Lunch and Exhibition

13h45             Workshop Session Two

                        Confidence and Capability in International Marketing

Jonathan Dunn & Aidan Dye - Individual Team Performance Ltd                      

14h45             Language Taster – A Little Language Goes a Long Way

(choose one from below)

1.      Polish

2.      Portuguese

15h30             Final Plenary

15h45             Close and Networking