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International Communications Masterclass 2011

International Communications Masterclass 2011

Gain the tools to understand and deal with your overseas customers more effectively

National College for School Leadership, Nottingham
Fri 23rd Sep 2011, 09:00 to 15:30

This event has finished.

Main Presentations

Please click on link below

Getting your market research right - Carla Vicencio Prior

Please click here to view Getting your market research right - Carla Vicencio Prior. 

Cultural Surgery Presentations

About the event

In business, communicating well underpins everything you do – so, exporting to countries where English is not the official language and where cultural norms may be quite different, can seem daunting.


UKTI has years of experience in helping UK exporters overcome the barriers around international communication – and the International Communications Masterclass provides a fantastic opportunity to tackle some of these barriers head-on.


This full day event, in partnership with emita, will feature expert speakers, website and social media ‘surgeries’ and a cultural workshop amongst other activities and, of course, excellent networking opportunities so book a place today!


Outline Programme:


09h00       Registration and refreshments


09h30       Welcome and introduction


09h40       Interactive cultural session – Who do we think they are?


10h30       Tea / coffee and exhibition


10h50       Getting your market research right


12h15       Lunch and exhibition


13h00       Don’t shout – Getting your message across internationally


13h30       The Internet and Social Media – What should you be doing to stay

                  ahead of your competitors?


14h50       Cultural Surgeries (choose one from below)

                  A. Middle East

                  B. China

                  C. Russia


15h25       Final Plenary


15h30       Close




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