Main Presentations

Cultural Surgery Presentations

About the event

In business, communicating well underpins everything you do – so, exporting to countries where English is not the official language and where cultural norms may be quite different, can seem daunting.

UKTI has years of experience in helping UK exporters overcome the barriers around international communication – and the International Communications Masterclass provides a fantastic opportunity to tackle some of these barriers head-on.

This full day event, in partnership with emita, will feature expert speakers, website and social media ‘surgeries’ and a cultural workshop amongst other activities and, of course, excellent networking opportunities so book a place today!

Outline Programme:

09h00       Registration and refreshments

09h30       Welcome and introduction

09h40       Interactive cultural session – Who do we think they are?

10h30       Tea / coffee and exhibition

10h50       Getting your market research right

12h15       Lunch and exhibition

13h00       Don’t shout – Getting your message across internationally

13h30       The Internet and Social Media – What should you be doing to stay

                  ahead of your competitors?

14h50       Cultural Surgeries (choose one from below)

                  A. Middle East

                  B. China

                  C. Russia

15h25       Final Plenary

15h30       Close