Programme

09h15

Registration and refreshments

10h00

Welcome and introduction

10h10

The Obama Effect and the US Economy

Iwan Morgan, Professor of US Studies,

Institute for the Study of the Americas, University of London

10h35

Steps towards entering the American market       

Cassie Veatch Muir, Executive Director,  British-American Business Council in the Midlands

11h00

Question and answer session

11h10

Refreshment break

11h30

What does Canada have to offer?

Judith St. George, Minister-Counsellor (Commercial-Economic), High Commission of Canada, London

11h55

What is the attraction of the Mexican market?

Chris Wall, High Growth Market Specialist for Mexico and Brazil, UKTI

12h20

Question and answer session

12h30

Lunch

13h20

Workshop Session One

• USA Case Study: Ernest Kochmann, Chairman and CEO, Newson Gale Ltd
• Cross Cultural Considerations for Business in Mexico Marina Larios, Managing Director, Inova Consultancy
• Canada Case Study: Dawn French, Business Development Manager, Bridle International

14h05

Workshop Session Two

• Working with Americans David Solomons, Chief Executive, CultureSmart!Consulting
• Mexico Case Study: TBC
• Doing Business in Canada Mark Camilleri, Associate, Fasken Martineau LLP and Nancy Apcar, Independent Adviser, Canada-UK Chamber of Commerce

14h50

Closing Remarks

15h00

Close