emita is pleased to announce Best Network Asia as November's Member of the Month. You can find out more about this local company below and the success they have experienced internationally.
1. Please provide a company background including when it was established, where it is located, how many staff you employ etc.
Best Network Asia was set up in 2007 in Shenzhen, China and we now have offices in Towcester, Shenzhen, Hong Kong and Tokyo. The majority of our business is done in mainland China so at the moment the Shenzhen office, which employs 4 people, is the biggest and the satellite offices have one regional expert full time at each location.
2. Please provide an overview of the products and services offered and areas of specialisation.
At Best Network Asia, we provide a range of services that help companies make a fast and cost effective impact on the Asian markets and our speciality is in ‘key contact’ sourcing. One of the ways in which we do this is targeted Market Research – not just industry specific research but company and people specific research with the provision of bespoke, 'key contact' data that helps companies start communications with the right people, in the right places. Another large part of our business is Database Building – not just off the shelf solutions but completely personalised database solutions that are as broad, or as niche, as the client requires. We have built personalised databases to a variety of specifications, some containing as few as 10 companies whilst others have up to 5000 companies. One of our main growth areas is working with European tradeshow organisers to attract the right exhibitors and visitors from Asia to attend their events. Such projects tend to combine the key contact research and database building to find the key buyers, exhibitors, conference attendees and specialists. Being 'on the spot' in China, Hong Kong and Japan means that we are able to act as a remote office, projecting a locally based image for companies as well as providing a cost effective way for European based clients to take care of local communications, finance and logistics. For companies looking to launch or promote their products or services in Asia, we can handle PR campaigns and promotional activities and work with local specialised design partners to provide localised marketing materials.
3. How did you find out about emita and what benefits do you find the most valuable?
EMITA was recommended to me by Pearl Cole from Cheiron. The access to experts and the educational side of EMITA is very useful as well as networking with companies who are trading internationally – something you don’t get from most other networking events.
4. How long has your company been active in the export / import market and which countries do you currently trade with?
We have been exporting our services for 3 years, trading between the UK, Middle East, Asia and Europe.
5. What made you decide to expand your business overseas?
At the time I started the company I was living and working in mainland China so actually the China part preceded the UK part. As China began to change their attitude to international trade I could see the potential for global businesses to work with Chinese companies inside China but I could also see how difficult it would be for someone on the ‘outside’ to find the right contacts and a place to start. So we set up the office on the ‘inside’ and started to find contacts on behalf of those companies.
6. What has been your biggest exporting / importing challenge?
Setting up the offices in Asia in terms of legal status, staff and finance.
7. What’s the most helpful piece of international trade advice you have
The most valuable advice has been to remember that your business depends on the relationships that you develop, not just the people you meet. This is particularly important in Asia where the relationship has to be in place before the business starts.
8. What does the future hold? Any particular markets you are looking
to target next?
Our plan is to expand our buyer selection and key contact sourcing into Vietnam, Malaysia and Thailand in 2011 to take advantage of the emerging markets there which are becoming more outward facing all the time.