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Mission critical consultancy for businesses with global growth ambitions

The Macalloy Team

21 July 2011

The Alchemy Exchange

If you are seeking practical recommendations to develop your company’s competitive position in international markets/business then look no further!

The Alchemy Exchange is the access point for consultancy projects which bring together the resources of Sheffield Business School (project managers, academics and associates) to deliver high quality, cost effective, practical solutions for businesses with global growth ambitions and /or needing localisation support.


Do you need to :


·         Review global manufacturing/supply chain opportunities

·         Source new products/partners

·         Identify priority international markets

·         Develop local market entry strategies

·         Undertake competitor and/or pricing analysis

·         Find sales agents or distributor relationships

·         Gain insight into local cultural or linguistic challenges


With a proven track record in delivering beyond client expectations The Alchemy Exchange provides a bespoke project team ( usually a project manager, relevant academic and a post-graduate international marketing or business student) designed to solve your most challenging business issues.


As an example the Business School has been working with Macalloy, one of Yorkshire’s best known companies, since 2009. Leading players in steel bar and cable manufacturing Macalloy focus on product innovation and overseas market penetration as drivers for growth.  Macalloy has contracted the Business School to deliver a series of international market studies which has enabled them enter a range of overseas markets. In the current project four African students from the International Business Management and Global Business postgraduate courses at Sheffield Hallam are currently working on identifying the potential of markets in North Africa. The outcome of the project will be a detailed report detailing the 9 target countries and key major projects Macalloy may wish to target or select for further research. The Alchemy Exchange support has been a major contributory factor to Macalloy being awarded the prestigious Queen’s Award for International Trade 2010.


For an initial no obligation consultation please contact Martin Manning, Consultancy Development Associate, The Alchemy Exchange, Tel: 0114 250 8439, Mob: 07961203204 or email:


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