Exporting starts at home
A short while ago I dined at a very well known Leicestershire venue that attracts people from all over the country. The dessert menu included 'a selection of French cheeses'. Nothing wrong in that you may say but ponder a little longer and you begin to wonder why specifically French cheeses. That venue is but a few miles from the source of some of the best cheeses in the world, made locally in Leicestershire. The UK more widely makes a huge range of some of the finest cheeses that money can buy.
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France is the largest country in Western Europe. Similar in terms of population to the UK (around 63.6 million people live in France), it has a land mass twice the size and is situated at the crossroads of major road and rail transport systems throughout Europe.
France and the UK are major economic and trade partners. France is the UK’s third largest export market (the second in Europe) and the UK's third largest supplier. Exports to France amount to some £20 billion per year and account for nearly 10% of UK visible exports worldwide. Manufactured goods represent 80% of exports, energy 12% and agri-food products 7%. The trade balance is in France's favour but the UK has substantial surpluses in the machinery, pharmaceutical and energy sectors.
The UK and France are also major investors in each other's countries. France is the UK's second largest European direct investor in terms of stocks and the UK is the largest investor in France. Mergers and acquisitions have considerably increased, leading to a growing interpenetration of both economies.
Over 1700 French firms, subsidiaries and branches are established in the UK employing approximately 330,000 people. France has predominantly invested in services such as water distribution, electricity, transport, banking, telecommunications, hotels, restaurants, and in the electronic and chemical industries. Nearly 2000 UK firms are present in France. They are particularly active in financial and insurance services, retail distribution, biotechnology, healthcare, chemicals, transport and agri-food industries. The number of British residents and property-owners is rising rapidly, making Britons the first European community living and working in France.
What are the opportunities?
France's strategic location at the heart of Western Europe is served by a highly developed transport and communication network. The Eurostar high-speed train has reinforced the already strong air and sea connections between the two countries. The centres of London and Paris are only two hours fifteen minutes apart! This means businessmen and women can easily visit their customers or organise B2B meetings on a one-day trip.
France is home to world's leading companies in many innovative industries and is the third largest recipient of foreign direct investment. The French economy benefits from a highly productive labour force. Structural reforms are being undertaken to help secure investment. This should offer new opportunities for UK companies in procurement and sub-supply. Numerous "pôles d'excellence" (industrial clusters) testify to the attractiveness of France as a business location. The UKTI team in France has identified key sectors where there are opportunities for both UK exports and investments:
•Biotechnology
•Pharmaceuticals and Healthcare
•Software and ICT
•Creative/Media/Design
•Environment
•Aerospace
•Automotive industry
•Railways
•Chemicals
•Food and drink
•Distance selling
There are also niche markets in all other sectors, especially for small and medium-sized businesses. Almost anything that sells well in the UK can be sold in France, provided that the quality and price are right.
This Southern & Western European Markets guide (courtesy of UKTI & British Chambers of Commerce) provides an overview of the investment climate of selected countries in the region and some useful contacts for further information and advice. This publication is also availible in print, Please email emita stating your name, company, address, telephone and email address and we will send it in the post to you free of charge.
emita has CD-ROM Trade Guides on trading with France. The France Trade Guide is a comprehensive guide to trading with and investing in France. It is aimed at British business leaders who want to expand into the French market, and contains a large amount of useful and interesting information and contacts.
Please email emita stating your name, company, address, telephone and email address and we will send it in the post to you free of charge.
The information provided above is merely an overview; should you require further details you can obtain comprehensive international trade assistance from UK Trade and Investment (UKTI). To find out more information about this country, visit the UKTI France web page.
If you're interested in attending an event relating to this country or the possibility of joining a trade mission, please visit the UKTI East Midlands website. If you would like to speak to a UKTI International Trade expert about doing business with this country, please call the UKTI East Midlands office on 01332 826394.